On March 20, the Scope and Socialy teams collaborated to produce a series of three innovative commercials for DisonsDemain, a Meetic brand. Using multiCAM SPACE’s xR set up, these 20-second spots highlight the app’s latest feature, “Dream Matching”.
To captivate the audience, six virtual sets were meticulously created to reflect the unique world of “Dream Matching”. Faced with a tight deadline of less than two weeks, DreamCorp rose to the challenge by deploying a revolutionary 3D creation tool. This tool, based on artificial intelligence-assisted generation algorithms (Gen-AI), transformed simple images into ultra-realistic xR environments. This technique not only speeds up the creative process, but also significantly reduces production costs.
In order to have smooth transitions between different environments and from one environment to another enhance production quality we used our BACKDROP technology. BACKDROP is a turnkey solution that takes no time at all to learn, and requires no major technical skills. An xR tray can be configured in less than 30 minutes!
The result? Impressive sets that bring clients’ visions to life, while respecting time constraints. Feedback was unanimously positive, praising the quality and realism of the visuals, which far exceeded expectations.
These advances demonstrate the potential of integrating Gen-AI technology into the creative industries, paving the way for ever more innovative and captivating productions.
Interested in our technological solutions or in renting our multiCAM SPACE set? Don’t hesitate to contact us at studio@multicam-space.com for more information or to arrange a visit.
